Features Archives - Penn State Smeal Magazine

Nearly half of B2B startups choose not to market themselves

Early-stage startup firms are more likely to conduct systematic marketing if they have top management team members with previously successful entrepreneurial experience and are backed by investors with a financial stake in the firm.

It’s a Small World, After All

A growing program that’s immersing Smeal’s graduate students in emerging markets around the world is fostering compassion for cultural differences – and stirring awe over the similarities.

Brief Scientific Literacy Interventions May Quash New Conspiracy Theories

Focusing on critical thinking skills may help to undermine conspiracy beliefs and behaviors before the conspiracy theories have a chance to take root.

This Dean’s Not Above Getting Laughs

Since becoming dean of the Penn State Smeal College of Business in July, Corey Phelps has made quite a splash, literally. But as he earns your attention in some surprising ways, his real talent is empowering the people around him.

What’s In a Name?

For new brands, logos are easier to remember.

Going the Distance to Make an Impact

Driven by an uncommon dedication to their alma mater, distance is not a deterrence for alumni who travel back to campus for Impact Smeal Day.

A Visionary Sees the End, And A New Beginning

Charles H. Whiteman has facilitated tremendous growth during his 12-year tenure as dean of the Penn State Smeal College of Business, much of it hailed for leading business education into the future. With his upcoming retirement in June, he reflects on how he – and the college – arrived here.