Spring 2021
The Essence of the Penn State Smeal Brand
In 2017, Smeal College of Business Board of Visitors member Richard Bard and his wife, Pam, invited board members to their Colorado home for a strategic discussion about who we are and what we aspire to be as a business school. We had great discussions, but if you have ever engaged in such an activity, you’ll probably agree that it can be difficult to put into words what sits at the core of oneself or one’s organization.
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Remembering J.D. Hammond
J.D. Hammond’s tenure as dean of the Penn State Smeal College of Business lasted 10 years.
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A Greater Penn State Campaign Yields Unparalleled Support
Inspired by the goals of the A Greater Penn State for 21st Century Excellence campaign, Penn State Smeal alumni, parents, and friends demonstrated unprecedented generosity in fiscal year 2020, contributing a record $32 million.
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Helping Alumni Build Careers
Last year, Penn State Smeal Alumni Career Services helped alumni enhance their skills and make meaningful connections.
Read MoreCareer Coaching: A Pandemic-Era Pivot Success Story
Karen Garner Stewart, a 1989 graduate with a degree in accounting, mastered a pandemic-era career reinvention. It began when she registered for career coaching and established her first LinkedIn profile showcasing accomplishments as a senior financial executive at Columbia University.
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Alumni Society Helped Smeal Focus on Student Success in the Most Challenging Circumstances
When alumnus George Benham reflects on his two-year term as president of the Smeal Alumni Society Board, he is quick to acknowledge everyone who helped the board accomplish its goals.
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How an Alumni Mentor Helped an International Student Navigate the Pandemic
Each year, hundreds of Penn State Smeal alumni mentors share their perspectives with student protégés, exploring topics such as academic majors, internships, career planning and leadership development.
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How Will the Acceleration of Digital Innovation Affect the Future of Business-to-Business Marketing?
Harnessing Big Data to Understand Customer Needs, Digital Transformation and Marketing Ecosystems, and Going Digital in B2B Trade Shows
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Smeal Introduces New Hands-On Options for Marketing Students
To prepare students for success in a rapidly changing landscape, the Penn State Smeal College of Business is making several enhancements to its Marketing curriculum.
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Kevin Linderman New Chair of SC&IS
Kevin Linderman has been appointed chair of the Supply Chain and Information Systems Department. Linderman also holds the John J. Coyle Professorship in Logistics and Supply Chain Management.
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Karen Winterich Named Inaugural Susman Professor
Penn State Smeal Marketing Professor Karen Winterich has been named the inaugural Gerald I. Susman Professor in Sustainability. Winterich conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as (im)moral and sustainable behavior.
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Smeal By The Numbers, Spring 2021
While universities across the nation have experienced a decline in applications and enrollment during the pandemic, interest in many Penn State Smeal programs has increased.
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