Penn State Smeal Marketing Professor Karen Winterich has been named the inaugural Gerald I. Susman Professor in Sustainability. Winterich conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as (im)moral and sustainable behavior.

The professorship will provide Winterich with the resources needed to further her contributions to teaching, research, and public service.

The Susman Professorship is a gift from Gerry Susman, Klein Professor Emeritus in Smeal’s Department of Management and Organization, and his wife, Liz, emeritus professor of biobehavorial health in the College of Health and Human Development, where she held the Jean Phillips Shibley Professorship.

Photo by Stephen Moyer