Alumni Perspective

How Lands’ End survived (and thrived during) COVID-19: Six guiding principles of leadership

The COVID-19 pandemic disrupted many businesses and countless lives. While no one should wish to lead through a crisis, we should all be prepared when adversity presents itself. My company, Lands’ End, was impacted immediately in the first week of March 2020. Online demand was severely reduced, store traffic fell off as everyone stayed home, and we quickly began to worry about our cash on hand.

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