An Exceptional Opportunity
With three faculty serving as co-editors of leading marketing journals, Smeal will enjoy unparalleled impact on the discipline.
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Faculty Perspective
Responsibly Using AI
Smeal plans to instill skills in students that will help them ethically employ AI in the classroom and the workplace.
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Artificial Intelligence
What is AI? Artificial intelligence, or AI, is a general term (first coined in 1956 by John McCarthy) to describe a machine or computer program that can perform tasks that seem “smart” (e.g. classifying loan applicants based on their financial data and diagnosing patients based on their clinical data, etc.)
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Better Business Podcast EPISODE 10: Climate Change and Commercial Real Estate
From investors to business owners to those tasked with expanding their company, everyone in commercial real estate is now feeling the early effects of climate change.
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Better Business Podcast EPISODE 9: Funding Options for Entrepreneurs
Funding for new entrepreneurs has quickly dried up. Over the final quarter of 2022, startup investments in North America declined by more than 60% compared to the same period in 2021, according to a Crunchbase report.
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