ISBM introduces 2nd edition of “Handbook of B2B Marketing”

Penn State Smeal’s Institute for the Study of Business Markets has introduced the second edition of its landmark “Handbook of Business-to-Business Marketing.” This edition provides an updated comprehensive overview of business-to-business marketing by
the leading academic scholars and practitioners in the field from around the world. It is the only such book on B2B marketing in print. – Andy Elder