The Penn State Smeal College of Business Marketing Department and four of its faculty members were recognized for research productivity.
Gary Lilien, distinguished research professor of management science, and Karen Winterich, professor of marketing and Gerald I. Susman Professor in Sustainability, were included on a top 30 list compiled by the American Marketing Association (AMA) Doctoral Student Special Interest Group (DocSIG) that measured and ranked author productivity for publications in premier AMA marketing journals from 2011-2020. Lilien was tied for 14th with eight publications. Winterich was tied for 20th with seven publications.
Lilien; Hans Baumgartner, Smeal Chair in Marketing; and Wayne Desarbo, emeritus professor of marketing, were also included on a Stanford list of the top 2 percent of scientists in the world.
From left to right: Lilien, Winterich, Baumgartner, Desarbo. Photos by Smeal and Stephen Moyer
